
A
shopping mall or shopping centre is a group of buildings which contains a
wide range of retail units. These units are attached with each other through
interconnecting paseos, which enable visitors to walk easily from one unit
to another. It is a place where an assembly of shops allow shoppers to walk
without interference from vehicle traffic. They are surrounded by a parking
space.
Various names are used for shopping centers across the world. The name
'Shopping center' is specially used in Europe and Australasia. In North
America, the word 'shopping mall' is predominantly used. Shopping mall is
also used to a large extent in Asian countries. Some other terms like
Shopping precinct and shopping arcade are also in use in various parts of
the world.
Classes of Malls
Malls can be classified on the area covered by them. Apart from other
services and facilities at a mall, regional and super-regional malls often
include office space, residential space, amusement parks, etc.
- Regional Malls: A regional mall covers a larger area than a
conventional shopping mall. Typically it is spread over 400,000 square
feet to 800,000 square feet. They offer a large selection of stores.
These malls have generally more number of end-stores that need a larger
area in order for their services to be profitable. They are also a
favourite tourist destination in vacation areas.
- Super-regional Malls: A super-regional mall is a larger mall
than regional malls covering 800,000 square feet area. It serves as the
dominant shopping venue for the region in which it is located.
- Outlet Malls: An outlet mall/Outlet centre is a type of
shopping mall in which manufacturers sell their own products directly to
the people through their own stores.
Components of a Mall
The concept of a shopping mall has changed in last few decades. From being
only a shopping place, it has turned out to a place for fun and enjoy.
Earlier only food courts and department stores were the parts of a shopping
center or mall. Due to that, people concerned mainly with shopping used to
come in malls. To attract more crowd to these malls movie theaters, and
fun-zones have beem introduced. Now malls have become places to spend
leisure time and in turn the revenue of malls are increasing too. If we talk
about the components of a shopping mall or shopping center, then it mainly
includes Department store and Food court along with multiplexes and fun
zones.
- Food Court: Food court is a type of place inside a mall (it
is found at other places as well) with contiguous counters of multiple
food vendors and a common area for self-serve dining. They consists of
several stalls offering varieties of cuisines.
- Department Stores: For the proper running of a mall, signing
of large department stores are necessary for the financial stability of
the project. They also help to draw retail traffic that results in visit
to the smaller stores in the mall, which prove beneficial for them. The
larger stores are called anchor store or draw tenant.
- Multiplexes: Multiplexes or movie theaters have become an
integral part of shopping malls. They consist of three and mode screens
and show many films at a time. Thus people who want to enjoy their
weekends or holidays like to come in malls.
- Fun-Zones: To specially attract children, the shopping malls
have come up with entertainment and fun-zones.